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NEWS > Gaocheng Capital led series C financing of Qmai Technology – leader of the next generation operating model

Gaocheng Capital led series C financing of Qmai Technology – leader of the next generation operating model


Gaocheng Capital is pleased to announce the successful closing of its investment in Qmai Technology’s Series C round. Qmai is a SaaS company dedicated to the operation of merchants’ private traffic, helping merchants transforming to the next-generation operating model.

// What is the next-generation operating model?

In recent years, along with the development of technology, almost all industries have entered the stage of digitalization. The pandemic has no doubt accelerated the process. Deeply influenced by the Internet-way-of-thinking, the new generation of consumer groups, their consumer scene and consumer psychology are very different from those in the past. The focus of offline store management has also shifted from daily operations to enhancing user experience.

In the traditional way of store management, merchants focus on the management of the “market”, open the door and passively wait for customers to visit. Products are managed manually and systems are fragmented and disconnected. For instance, POS only solves cashier and reconciliation problems, and Member systems only solve user management and marketing problems. Data is not shared among multiple systems and can be isolated. Even if the store precipitates a large amount of data, it is unable to unearth its value. The old way cannot keep up with today's digital development.

In the current new generation of consumption scenarios where "online + offline" is deeply integrated, the choice of a new generation of business models has become the key to store management. Take custoner management as an example, the new generation of customers like to be different and are willing to pay for the ultimate experience, but are also easy to be influenced by social media, and will conduct high-frequency consumption based on their own preferences. Targeting such consumer groups, the operation of the store also needs to be smarter.

For example, on the multi-terminal contacts of customers, Qmai customer center helps merchants to realize rich and diversified personalized services, including personalized applet style, personalized meal pickup experience, and personalized content display of receipt and cup stickers, allowing personalized user experience to accompany the entire journey of customers.

// How does Qmai Contribute to the "Next Generation of Business"?

As a leading enterprise of the new generation of business models, Qmai has been deeply engaged in the field of store management for many years, closely following the development trend of the industry in the wave of digitalization. Focusing on consumers, Qmai excavates the demands and transaction scenarios of the new generation of users, helps merchants in multi-dimensional aspects such as products, performance fulfillment, cashier, payment reconciliation, BI, electronic meal order, delivery, customer care, user stratification, etc., connecting multi-channel data and traffic, empowering brands to make business decisions, assisting brands in completing the upgrade of new generation of operation modes, and promoting sustainable growth of performance.

For example, at the customer level, from the end of 2021, Qmai has updated its membership system and redefined the customer center. In addition to tapping customer data from all channels, Qmai has also built complete customer operation capabilities in terms of level/tagging/marketing/tasks/messages/data, in the hope to build more comprehensive, richer and smarter user operation solutions for merchants, and provide comprehensive and refined services for the next generation of operations.

// What brands have taken the lead in entering the next generation of business models?

The top brands always tend to be more sensitive to the direction of the market. While some brands are still using the traditional operation mode, chain brands in sub-sectors such as new-style tea, fast food, bakery, and other chain brands have taken the lead in entering a new generation of business models.

Qmai has been committed to creating a win-win situation with customers, exploring the new era business models together, providing consumers with "more fun, warmer and more convenient" services and experiences, and brainstorming with these brands to define the "new generation business models".

According to data, Qmai has provided business model upgrade services for nearly one thousand chain brands and more than 300,000 stores in China, among which, the top brands occupy relatively high proportion. The customers of Qmai include AUNTEA JENNY Fresh Fruit Tea, LELECHA, Yi He Tang, Uncle Q Lemon Tea, Country Style Cooking, Yonghe King Catering, Old Uncle, Sister and Brother Potato Noodles, Mr. Li Beef Noodle King, Rice Space, Ziyan, Juewei Duck Neck, Mo Mo Dim Sum, 85°C, Aida, etc. The customers’ industries cover tea drinks, Chinese fast food, braised food, bakery and so on.

In the process of serving these brands, the team of Qmai has won the unanimous recognition of customers with the concept of new generation of business models, competitive product technology and professional services.

The head of the digital operation team of AUNTEA JENNY Fresh Fruit Tea, a new tea brand with over 4,000 stores nationwide, mentioned that:

“The new-generation business model of Qmai provides AUNTEA JENNY Fresh Fruit Tea with industry-leading concepts and strategy. We appreciate the support provided by Qmai in terms of product technology, team services, user operation and so on. We believe that Qmai will be better and better in the exploration of new generation of business models!”

Ziyan, a braised food chain brand, has also praised Qmai team:

“Qmai has won our trust with comprehensive products, professional services and energetic team. During the cooperation, we have clearly felt that Qmai team adheres to the principle of "customer first". In terms of product development, functional iteration, online support and follow-up maintenance, Qmai team can provide timely, effective and comprehensive support.”

Country Style Cooking, a Chinese fast food brand, also gave full affirmation to the products and services of Qmai:

“We can fully understand that Qmai’s thinking is based on user details, and the systematic, holistic and experiential nature of its products to users have given us a better understanding of operation. The R&D implementation team of Qmai participates in the work with the mentality of "pragmatism", "entrepreneurship" and "hard-working". It is a reliable team!”

// Qmai continues to lead the next generation of business models

Mr. Youyun Wang, the founder of Qmai Technology, said that this round of financing will accelerate the R&D and product development, help Qmai keep up with market changes, provide customers with more advanced store management solutions, and support customers' operation needs in all aspects as much as possible. At the same time, Qmai will also set up wholly-owned subsidiaries in more than 10 cities nationwide, which will be closer to customers and provide more personal operation services, becoming the best partner for customers to move from traditional business models to a new generation of business models in the digital age.

In terms of team building, Wang Youyun said that "Qmai is recruiting people for all positions. The company culture is simple and the atmosphere is friendly. We continue to welcome all kinds of excellent candidates with like-mindedness to join us to create better products together, and help the stores upgrade the new generation of business models." At present, Qmai has more than 300 employees, 70% of whom are production and research personnel.

// How does Gaocheng view the "next generation of business operations"?

Over the past three years, with its excellent product experience and strong operation and management capabilities, Qmai has been firmly in the leading position of this industry, maintaining a year-over-year growth rate of more than 250%, with monthly transactions exceeding RMB 5 billion yuan and serving nearly 500 million end users.

Ms. Jing Hong, the Founding Partner of Gaocheng Capital, said that Gaocheng has long focused on the innovation in the field of retail technology and traffic operation. We are optimistic on the growth potential of chain business in China and are convinced by the innovation of Qmai in the next generation of business operations. Gaocheng’s investment to Qmai represents an important scheme in this field. After this round of investment, Gaocheng will continue to add value for the company, and support Qmai to further improve its product matrix, improve organizational capabilities, and empower more offline merchants to realize efficient digital operation for users across this industry.

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